Patterns: Ice Cream

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Patterns: Ice Cream - A category audit of brand & package design practices for Ice Cream products in retail environments.

Armed with digital cameras, note pads and search engines, our brand designers visit retail environments and online marketplaces to observe consumer product packaging on shelf in search of common design threads, emerging trends and competitive opportunities.

Patterns: Ice Cream - 48 pages jammed with valuable design references and strategic insight:

• 141 Brands
  
• 220 Color photos
  
• 30 Observations and Responses
  
• 245 Brands and Keywords indexed

More than 200 brands are cited in this study, including: Bardot, Ben & Jerry's, Cadbury, Dove, Magnum, Scandal, Edy's, Skinny Cow, Good Humor, Weight Watchers... and 131 more.

30 Observations and Responses, drawn from the results, include these topic titles: Environment, Decisions, Scoops, Clarity, Naughty, Premium, Power, Smart, Celebrity Brand Formulas, Rainbows, Typography... and 19 more.

NOTE: This report is not included in the Patterns Book.