Patterns: Coffee Package Design

Category audit of coffee brands and packaging in retail environments. Armed with digital cameras and note pads, our brand designers visit retail environments to photograph and observe consumer product packaging on shelf in search of common design threads, emerging trends and competitive opportunities. 40 brands are cited in the study, including: including: Bustelo, Goya, Chock Full o' Nuts, Eight O'Clock Coffee, Folgers, Green Mountain, Hills Bros, JavaNa, Maxwell House, Nescafe, New England, Newman's Own, Starbucks, Yuban, and more. Observations, drawn from the results, include these topic titles: Environment, Structure, Innovation, Where It Comes From, The People Who Grow It, The People Who Drink It, What It Feels Like, Owning Color, Decaf Is Green, Darker Colors = Darker Roast, Product Photography, Illustration, Endorsements, Premium vs. Value, Maxwell House Redesign.