Patterns: Razors for Women Package Design

Category audit of women's razor brands and packaging in retail environments. Armed with digital cameras and note pads, our brand designers visit retail environments to photograph and observe consumer product packaging on shelf in search of common design threads, emerging trends and competitive opportunities. Brands cited in the study, include: BIC, Gillette, Noxzema, Schick, Bikini, Comfort 3, Divine, Excel, Intuition, Sensor, Silk Effects, Soleil, Venus, Xtreme, and more. Observations, drawn from the results, include these topic titles: Environment, Blue & Pink, Structure & Quality, Abstract, Metallic, Counting, Form vs. Function, Diagrams, Product Visibility, Differentiation and Brand Consolidation.