Patterns: Crunch in Package Design

Category audit of crunchy brands and packaging in retail environments. Armed with digital cameras and note pads, our brand designers visit retail environments to photograph and observe consumer product packaging on shelf in search of common design threads, emerging trends and competitive opportunities. 57 brands are cited in the study, including: Back to Nature, Ben & Jerry, Blue Bunny, Butterfinger Crisp, Cap'n Crunch, Caribou Coffee, Cary's, Cascadian Farm, Cheese Nips, Cheetos, Cocoa Pebbles and more. Observations, drawn from the results, include these topic titles: Environment, Windows, Background Texture, Product Illustration, White Space, Energy, Lettering, Color, Brand Characters, Hard Things in Soft Things, Not Quite Crunchy, Crunch Masters, Crunch Graphics, Crispy vs. Crunchy, Other Crunches and Sound.