Patterns: Paints & Coatings

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Category audit of design for paints, stains and other coatings in retail environments.

Armed with digital cameras and note pads, our brand designers visit retail environments to photograph and observe consumer product packaging on shelf in search of common design threads, emerging trends and competitive opportunities.

114 brands are cited in the study, including: Behr, Benjamin Moore, Martha Stewart, Cabot, Devoe, Glidden, Olympic, Mythic, Rust-Oleum, Thompson's, PPG, Valspar, Sherwin-Williams... and many more.

Observations, drawn from the results, include these topic titles: Engagement, Color Chips, Brochures, Sampling, What’s in the can?, Low VOC and “Green”, Wood Stains, Structure, Not Paint, Specialty Applications, Faux Finishes, Sub-branding, Co-branding, Color, Flow, Ultra Ordinary, Ergonomics, Simple Design, Elegance, Kits & Systems, Social Media, Mobile Apps.

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$7

Patterns: Paints & Coatings

0 ratings
I want this!